AI Production Policy
This page answers the questions your legal and communications teams will ask before approving work made with generative AI: what we use, how we treat the material you entrust to us, and how far our responsibility extends. We state it in advance rather than on request.
We disclose the AI services we use
We use generative AI in production. With every delivery we attach an AI Production Disclosure listing the services used, their purpose, and how input data was handled.
If your internal policy restricts particular services, tell us before the contract is signed. We will build the production around that restriction.
Your information is not fed into training
We do not enter your unreleased information into AI services. What the work requires is texture and direction — not product names or launch dates. The work can proceed with the specifics withheld.
Where input is genuinely necessary, we ask you first, and the disclosure states exactly what was entered and how that service treats it.
What we do not enter:
- Unreleased product names, model numbers, launch dates, prices
- Unannounced company names, partnerships, campaign names
- Personal data concerning your customers
- Documents marked confidential
The rights reach you, whichever way the law falls
Rights in the delivered work transfer to you upon full payment.
Copyright may not arise in AI output under current interpretation. We therefore pair the assignment with an exclusive licence unlimited in term, territory and purpose, and undertake not to supply the same work to any third party. Whether or not copyright subsists, you alone hold the expression.
Third-party rights are checked against the actual file
Before delivery we verify, by looking at the work itself:
- That figures do not resemble identifiable real people
- That no third-party marks or logos appear in frame
- That nothing reproduces or adapts an existing track or film
- That every typeface licence covers the intended use
Where a real model is engaged, we obtain a release specifying use, term and media.
We can account for how it was made
Prompts, models and generation records are kept across the whole production. We hold them for twelve months after delivery and disclose them on request.
No output is delivered untouched. Concept, selection, editing and final judgement are ours, and that process is part of the record.
Your material has a defined life
Supplied material is held in an encrypted environment and deleted ninety days after delivery. Earlier deletion on request.
It is never passed to a third party.
Our liability is stated, not left open
Given how these models are built, no producer can today exclude every unknown third-party right arising from training data. We carry out the checks in 04; we do not warrant the result. We would rather say so here than discover it matters later.
Should a claim be raised, we produce a replacement promptly and at no charge.
Our liability is limited to the fee for the engagement, save in cases of wilful misconduct or gross negligence.
We work to your standard
If you hold internal AI guidelines, a non-disclosure agreement, or media clearance criteria, share them before the contract. We shape the production around them.
Where you have a standard questionnaire, we complete it and return it.
Established: August 2026 ／ Last updated: August 2026