Full Branding
Ordered separately,
a brand ends up with separate faces.
Logo, photography, film, website.
Each may be good on its own, yet side by side they look like strangers.
One art director designs the whole launch, end to end.
A worldview does not
come out of addition.
Photography from one studio, film from another, the site from a third. Each can do good work and the brand still scatters — because there are three sets of judgment at play.
Full Branding makes that one set. What is shown, what is withheld, where the work stays silent. One person decides, and carries it through.
- Brand direction
- Key visual
- Brand film
- Official brand website
- Brand guidelines
- Company profile & brand book
Designed as one line.
Full launch (scoped to the brand)
- Brand direction (the verbal and visual axis)
- Key visual production
- Brand film (30 seconds)
- Official brand website
- Brand guidelines (PDF)
- Up to 2 minor revisions included
It does come to slightly less than ordering the parts separately — but price is not the reason to bundle. It is bundled because designing it as one line is what makes it match. What that buys is the direction and the guidelines — the ground that keeps the brand intact after other hands touch it.
Options
- Company profile & brand book (8 pages)$280
- Brand sound (from 1 track)$190
- Extend to the E-Commerce PlanASK
- Non-disclosure (private work)$125
To keep walking with the brand after launch, see the monthly partnership.
Full Branding is the launch; the partnership is what follows.
How it works
Only where you are, and where you want to go
The verbal and visual axis, set on one page
One image, to prove the axis actually stands
Film and web, carried at the same breath
The decisions, written down so nothing drifts