0.1
millimetre
An identity for a handmade eyewear atelier. '0.1mm changes a face' — the smallest unit a frame maker files away became the mark itself.
Speak of a face
in the smallest unit.
A pair of glasses changes its fit and its expression with a 0.1mm adjustment. An atelier's value lives in that invisible precision.
The more one lists words like 'craft' and 'handmade', the more every atelier looks the same. What was needed was to make precision itself legible at a glance — a mark to return to, whether in the corner of a card or engraved on a case.
The mark is made only of the three shapes in '0.1'. Nothing was added.
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The numerals become the glasses.
0 is the lens rim, the point a brass rivet, 1 a folded temple. Read it and it is a number; look at it and it is a pair of glasses — two meanings, without a single explanatory line.
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Cut the rim with one line, and shift it.
Like the boundary of a progressive lens, only the rim is cut by a fine line and the lower half refracted slightly aside — by three percent of its diameter. 'A face changes at 0.1mm', said in form.
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One accent: the rivet.
Black iron 62%, natural 28%, brass 10%. Brass never fills a surface; it sits only on the rivet. On the frame or on paper, only one point catches the light.
Not a mark that talks,
but one that measures.
One by one, we let go of the temptation to add 'atelier-ness'.
A drawing of glassesDraw glasses and it becomes any shop's sign. The numerals alone are made to read as glasses.Words about craftNo 'tradition', no 'dedication'. The single unit of 0.1mm carries it.Gold surfacesBrass poured over a surface turns quality into ornament. It stays one rivet.
Turn the card over and there is a single vertical line: 'a face changes at one-tenth of a millimetre.' On the black-iron front, a small mark of only a rim, a rivet and a bar. Without knowing the atelier's name, you know what it cares about.
The smallest unit, made into the largest promise. That is this mark's work.
* A work for a fictional brand. Photographs are AI-generated.